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I have worked as a professional copywriter for two years - and I have loved words for much longer. This page contains samples of my copywriting work.
My golden rules of copywriting:
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Identify the key messages.
Get to the point.
Pitch it at the right level.
Emphasise and reiterate - without sounding like a broken record.
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Web copy
Holly Swinton Tutoring
I researched the market for tutoring -- what other companies are offering; what parents are looking for in a tutor -- and used this information to succinctly outline the client's services (and unique selling points) in an SEO-friendly style.
Visit: hollyswinton.co.uk
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Brochure copy
Joule Centre
This brochure outlines the work of energy research funding organisation, the Joule Centre. I used a mix of bullet points, thumbnail sketches and longer text to allow the brochure to be skimmed quickly or read at length. Because the brochure was intended to be read by energy specialists and laymen alike, I had to choose my language carefully when describing complex scientific projects.
View: PDF file
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Issue-based article
Priva Building Intelligence
This article appeared in the December 2009 issue of Sustain magazine, a specialist publication dedicated to sustainability in the built environment. The article -- 'The evolution of behavioural change' -- outlines Priva Building Intelligence's contributions to energy management, amid the wider milieu of behavioural change campaigns and their use in cutting CO2 emissions.
View: PDF file
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Issue-based article
Joule Centre
This article appeared in the December 2008 issue of Energy and Environmental Management magazine, the official Defra publication. The article -- 'The potential of community-oriented renewable energy' -- outlines the Joule Centre's funding contributions to better understanding of how community hydro and wind power schemes can be worthwhile.
View: PDF file
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